Saas Sales Method


Making you an expert in understanding your buyer’s problem, understanding which impact he/she is looking for. You’ll learn how to tailor your demo so they respond to your client challenges.

Harold Roegiers

Harold Roegiers

SaaS Sales Method Expert Trainer

“This course is our flagship course and the perfect introduction into our methodology. Tailored primarily for Account Executives but evenly valuable for SDRs and teaches demo and discovery call best practices, practical approaches to preparing and carrying out customer engagement and follow up. This course is used by existing clients as an Onboarding Program for new Sales Hires.”

I’m passionate about designing, building, training and scaling sales teams. Firstly, by working together with the management to ensure the right strategy, process and tools are in place. Secondly, by training sales teams to adopt a proven, simple, customer-centric methodology that works in a modern sales environment. Recently had the pleasure of working with Rydoo, Teamleader, ShiftMeApp, Voxbone, Vonq, GoCardless, Axonista, Bynder, Showpad, Cousteau Studio & Aproplan.

4 Week Program

This Academy Program involves a four week learning program in which you attend 1 High Impact Live Session of 2 hours. In between sessions there is homework with exercises and preparation for the next session. After completion of the 4 week learning program you will be invited for a certification Exam.

High Impact Sessions

Four 2 hour live, interactive, full contact sessions, designed to educate you on the best practice sales blueprints and participate in active role plays to ensure you can execute these plays with your customers and improve your sales.

Online Learning Journey

Sales Mastery doesn’t happen over night. So you can continue on your learning journey through our mobile, self-paced learning module which will help you continue to learn and practise the vital skills to Master the customer-centric Winning by Design methodology.


Although we love everything digital sometimes you need to have the hard copy to mark up and continue the learning experience. We will ship you these textbooks, which are loaded with value that goes well beyond the skills we cover on the course.

Four weeks, Four High Impact Sessions, 8 topics

Introducing: SaaS Sales Method

Week 1


  • The SaaS Sales Method

  • How to Communicate Effectively with customers

Anatomy of a Perfect Discovery Call

Week 2


  • How to Run a Professional Meeting

  • How to diagnose

How to drive urgency

Week 3


  • How to uncover Impact / Critical Event

  • How to Demo / Storytelling with 3rd Party Reference

Earn your Customers Commitment

Week 4


  • How to get to the Decision Maker / Establish the Decision Criteria

  • How to Trade instead of Negotiate

Books needed for this course include The SaaS Sales Method for Account Executives and The SaaS Sales Method Fundamentals
Dates November 2019 Program

Session 1: November 20        15-17 CET

Session 2: November 27        15-17 CET

Session 3: December 4        15-17 CET

Session 4: December 11      15-17 CET

Dates December 2019 Program

Session 1: December 3        15-17 CET

Session 2: December 6        10-12 CET

Session 3: December 10     15-17 CET

Session 4: December 13      10-12 CET

How the SaaS Sales Method course works

Step 1: Register
We gladly welcome you to the program. Please use the Registration Form to subscribe to the program. We will share an invoice with you, please complete the payment before the start of the program. Then you are all set to go!
Step 2: Get your books
Next step is to order your books or let us send them, what is most convenient to you. This is all described in the Registration Form. The shipping of the books takes a few days. If the program starts without you having received the books, that is not a big problem; you can make up the reading in the following weeks. It is highly recommended though to have the books in advance.
Step 3: Prepare for the first High Impact Session
The first High Impact session is actually the actual start of the program. No preparation is needed. If your books are still underway to you, no problem. It is recommended if you received the books already to read them. The High Impact Session will be delivered via Zoom conference software, make sure you are in front of a computer with camera and use a headset. Your all set!
Step 4: Your 4 week Learning Journey starts!
Every week consists of:

  • Live High Impact Online Group Session, 2 hours via video conference (Zoom)
  • Homework and preparation for next week:
    • Exercises in Online Learning Journey
    • Real-life exercises
    • Study Textbook(s)
Step 5: Preparation for certification Exam
Go through the learning materials and make sure you are ready for the knowledge test.
Step 6: Certification Exam
This is a written test included in your Learning Journey. You have 1 hour to complete. If you pass the 75% score you are granted the Winning By Design certification!

Reserve your spot

Sales As A Science

SaaS Sales Method

SaaS Sales Prospecting

SaaS Sales Growing

Contact Us

If you have any questions please do not hesitate to reach out!
+31 6 5231 7800

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